Founder-Led Sales: Six Phases, In The Only Order That Works
The six phases every founder goes through from first conversation to a sales team that runs without them, in the order that actually works. Each phase gets a two-page spread with what it assumes going in and what it must produce before you move on.
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Founder-Led Sales: Six Phases, In The Only Order That Works
What's inside
- Six phases, each with the assumption it depends on and the output it must produce
- Why hiring before you can sell it yourself is the most expensive mistake in the sequence
- What to hand over, and in what order, when you start stepping back
- The signals that tell you a phase is finished, rather than that you are tired of it
- Where founders skip ahead, and what that costs on the way back
What sellers & sales leaders are saying
"The saying goes that the first task of any new sales leader is to build the playbook. Matt does this for you in this astonishing collection of go-to-market business critical playbook of intelligence, bound up like a single pane of glass that is easy to consume. This is an incredible asset for any sales leader looking to make waves. Highly recommended."
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