Sales@Startups
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Sales playbooks
from sellers who still sell.

A free library of PDFs and videos for SDRs, AEs, sales leaders, and founders. Written and recorded by people who closed deals this quarter — not last decade.

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4,723 sellers, sales leaders & founders in the library

Browse by track

Curated learning paths. Start with one. Finish it.
All tracks
01 · TRACK
SDR Foundations
5 resources·60 min
02 · TRACK
SDR Mastery
2 resources·23 min
03 · TRACK
AE Essentials
8 resources·115 min
04 · TRACK
Sales Leader Path
5 resources·64 min
05 · TRACK
Founder Led Sales
4 resources·39 min
06 · TRACK
Cold Outreach Mastery
10 resources·124 min
07 · TRACK
Discovery & Demo
10 resources·45 min
08 · TRACK
Closing & Negotiation
8 resources·84 min

Resources

38 of 38 resources. New ones every week.
Discovery
The Champion Test: Ten Checks
NRTGSJDP
1,342
Get
Cold CallingSales Fundamentals
The ICP Definition Sheet
M HO B
1,290
Get
Discovery
The Disqualification Card
S DS D
1,744
Get
Discovery
The Discovery Runsheet: Thirty Minutes
AAFKVEMT
2,394
Get
Sales Fundamentals
LinkedIn outreach without the cringe
M HH KO BF D
2,920
Get
Cold Email
Writing cold emails people actually reply to
M HH KH KO B
4,163
Get
Sales Operations
The CRM Guide: Set It Up Like A Sales Operating System
F DS D
485
Get
Founder-Led SalesSales Fundamentals
The Pricing Viability Calculator
F DS D
563
Get
Cold Calling
The Cold Call Opener Library
G FY OO BF D
3,877
Get
Founder-Led Sales
Founder-Led Sales: Entry and Exit Criteria
F DF DF D
620
Get
Cold Calling
Cold calling frameworks that flow
S LL AJ V A
3,257
Get
Discovery
Running discovery without sounding like a survey
F DI LE N D
4,502
Get
Discovery
The Discovery Question Bank
F DY PY PE
3,689
Get
Objection Handling
Handling the top 10 brush-offs
N PI EI EM H
1,878
Get
Negotiation
Closing the last 10%: discounts, asks and final terms
F DF DS DG S
997
Get
Closing
Running a Mutual Action Plan
F DF DS DG S
433
Get
Objection Handling
Defusing the Objections That Land at Signature
F DG SG SM P
303
Get
Expert
Sales Leadership
Building SDR teams, Catherine's way.
M DW SS NR C
166
ByCatherine OlivierGet
Closing
A Verbal Yes Is Not Signed
F DF DG SG S
299
Get
Negotiation
Handling Procurement Without Giving Away the Deal
F DS DG SE
349
Get
DiscoveryPipeline Management
The Buying Committee Map
FWKBGHWC
1,147
Get
Expert
Cold Calling
Cold calling, Henry's way.
F DF DS JG S
301
ByHenry ClaytonGet
Expert
Cold CallingSales Leadership
Building a cold-calling team, Zac's way.
M PY PM DN D
157
ByZac ThompsonGet
Cold Calling
Five Cold Call Openers: Which One To Use, And What To Say
G FG FS BR K
2,857
Get
Objection Handling
The Objection Reflex Card
F D
2,613
Get
Discovery
Which Qualification Framework, And When
GHKBTGEM
2,216
Get
ClosingPipeline Management
The Paper Process Checklist
F DF D
1,657
Get
Discovery
MEDDPICC: Eight Questions Per Letter
GTBVRLLW
2,105
Get
Cold CallingDiscovery
The Buyer Signals Card
WCFKHFDP
1,864
Get
Discovery
SPICED, And The Lines That Join It Up
JDJDLWLW
1,471
Get
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