Cold calling, Henry's way.
Fifty thousand cold calls, two President's Club wins, one repeatable method.
Free forever. We'll email it to you.
Cold calling, Henry's way.
Fifty thousand cold calls, two President's Club wins, one repeatable method.
Henry Clayton sells as a Senior Account Executive at Allego, on a pipeline he built almost entirely cold. Allego was his first sales job. Before it, he spent eight and a half years in a contact centre, managing a team in his early twenties and taking calls from people who were genuinely abusive. Outbound, where the worst you get is silence, felt like a step up. His first year as an SDR was rough, by his own account. What changed was repetition. He turned the phone into his edge, worked up from SDR to Principal SDR to AE, and won President's Club twice on the way. This sheet is the method behind that.
Connect with Henry on LinkedIn"The worst thing someone can say to you is no. The worst they can do is hang up. On to the next."
What's inside
- The permission opener he hasn't changed in 18 months, word for word
- The first-call voicemail that turns a missed dial into a LinkedIn connection
- A 13-touch sequence across call, email, LinkedIn, voice note and video
- The daily engine: 50 calls a day, batched by vertical, without burning out
- The 7-second personalisation test he runs before anything goes out
- How he trained a custom GPT to write in his voice, not a robot's
What sellers & sales leaders are saying
"The saying goes that the first task of any new sales leader is to build the playbook. Matt does this for you in this astonishing collection of go-to-market business critical playbook of intelligence, bound up like a single pane of glass that is easy to consume. This is an incredible asset for any sales leader looking to make waves. Highly recommended."
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