Cold CallingPDF · 9 pagesExpert
Cold calling, Henry's way.
Fifty thousand cold calls, two President's Club wins, one repeatable method.
Get the PDF free
Free account, takes 30 seconds. We email it to you.
Get the PDF freeAlready a member? Log in
Free thanks toBecome a partner
About the expert
Henry Clayton
Senior Account Executive, Allego
Henry Clayton sells as a Senior Account Executive at Allego, on a pipeline he built almost entirely cold. Allego was his first sales job. Before it, he spent eight and a half years in a contact centre, managing a team in his early twenties and taking calls from people who were genuinely abusive. Outbound, where the worst you get is silence, felt like a step up. His first year as an SDR was rough, by his own account. What changed was repetition. He turned the phone into his edge, worked up from SDR to Principal SDR to AE, and won President's Club twice on the way. This sheet is the method behind that.
Cold Calling
Cold calling, Henry's way.
Fifty thousand cold calls, two President's Club wins, one repeatable method.
What's inside
- The permission opener he hasn't changed in 18 months, word for word
- The first-call voicemail that turns a missed dial into a LinkedIn connection
- A 13-touch sequence across call, email, LinkedIn, voice note and video
- The daily engine: 50 calls a day, batched by vertical, without burning out
- The 7-second personalisation test he runs before anything goes out
- How he trained a custom GPT to write in his voice, not a robot's
More on cold calling
All cold calling playbooksWhat members say
13 reviews from sales leaders and reps
“The saying goes that the first task of any new sales leader is to build the playbook. Matt does this for you in this astonishing collection of go-to-market business critical playbook of intelligence, bound up like a single pane of glass that is easy to consume. This is an incredible asset for any sales leader looking to make waves. Highly recommended.”
“Genuinely impressed at the depth and accessibility that Matt has managed to fit into this guide. Everything from call and email structures and templates, to leadership psychology, and RevOps. As someone who has a lot of sales experience but is just embarking on a first-time outbound motion, I've found a lot of this guide super useful. Some of it is reinforcing the basics and some of it is in-depth technical and psychological. Lots of 'playbooks' don't really offer much practical use beyond recycling the same old info and templates. This isn't one of them.”
“If you are looking to build a playbook from scratch or simply looking for inspiration to bolster your existing one, then look no further. I found Matthew's version to be incredibly comprehensive, credible and laid out in bite size installments, easy to absorb at any sales level within an organisation. Contemporary in stature, this professional grade guide not only covers the fundamentals thoroughly, but arguably is applicable to most product/service offerings. A must read for any sales leader who is serious about articulating a robust and transparent sales framework to their troops in one place.”
“Matt's guide is packed with depth and accessibility, covering everything from call/email templates to leadership psychology and RevOps. I found it incredibly useful, reinforcing basics while offering fresh, in-depth insights. Unlike many recycled playbooks, this one delivers real value.”
“Matthew has a knack for distilling complex processes into repeatable templates and frameworks. Sales leaders needed him a long time ago — you'd be wise to seek out this resource!”
“An incredibly comprehensive resource! It's been a game-changer for me and my brand. By incorporating their insights and advice, I've noticed steady improvements.”
“I have been using resources from Matt for the last year. We work with multiple clients sorting out and managing their outbound activity. The resources in the playbook have been really useful for structuring and executing on the campaigns.”
“Really comprehensive resource. This has been helpful for me, the team and the clients we are advising on their GTM strategies.”
“These are comprehensive resources suitable for GTM teams. It covers everything from inbound and outbound playbooks.”
“Matthew has created a very useful collection of sales materials in one spot. I use it daily.”
“Really useful resources. Has helped me create my own resources tailored to the team. Looking forward to the updates.”
“Everything you need, easy to navigate, and all in one place. Super helpful resource!”
“It's amazing with lots of great sales materials. Highly recommend for sales leader!”