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Why some SDR candidates get the offer and others don't
The SDR interview decides on mindset and coachability, not the CV. How to hire for mindset and test for skill, and how candidates prove both.
5,000 leads for free for members
A 5% bounce rate and a 3% connect rate are not normal. They are a data problem. Here's what good actually looks like now, plus 5,000 verified leads to go hit it, free for members.
Close 1 in 4 deals by mastering your discovery calls
Most reps run discovery on autopilot and wonder why deals stall. The ones who win a quarter of their pipeline do five specific things differently. Here's the whole playbook for your next call.
Fill your pipeline this week: five outbound plays, in order
Pipeline is a lagging indicator, so the cheapest way to fix a thin quarter is to fix this week. Five free resources, in the order a real outbound motion runs. Grab them and go.
How ElevenLabs took outbound from 5% to 35% of pipeline (without sending more email)
Most advice for building more pipeline says the same thing: send more. Jonathan Chemouny did the opposite at ElevenLabs and took outbound from 5% to 35% of pipeline in two quarters. Here's the engine behind 20 accepted SQLs per rep, per month, and the five moves you can run this week.
The discovery toolkit: 10 free resources, new to master
Everything we've got on running discovery calls, in the order you'd actually use it. From your first question to mapping the whole buying committee. All free, all one click away.
Five new Claude skills to sharpen your cold outreach
You already know what good outreach looks like. These five Claude skills help you actually do it: drafting emails in the right order, catching the lines that get you deleted, and rehearsing objections before the call, not on it.
New Sales Resources
Five new guides for the back half of the deal and your next hire. Objection handling, procurement, closing, and SDR/AE hiring, whatever situation you're in.
Why your "personalised" cold email still gets deleted
Mentioning their funding round used to feel personal. Now every AI tool does it in one click, so it reads as automated. Here's what still lands.
The discovery mistake that kills your forecast
Confirming a problem exists isn't discovery. Quantifying what it costs is. Four questions that turn a vague pain into a number your champion can defend internally.