← All issues
Newsletter
The discovery toolkit: 10 free resources, new to master

The discovery toolkit: 10 free resources, new to master

Everything we've got on running discovery calls, in the order you'd actually use it. From your first question to mapping the whole buying committee. All free, all one click away.

28 August 2026Newsletter
Thank you to our sponsors Attio, Bluebird, lemlist and Prospeo — they’re the reason everything on Sales@Startups stays free.

Discovery is where most deals are quietly won or lost, and it usually happens before anyone notices. Run it well and the demo closes itself. Run it like a form-filling exercise and you get a polite "send me some info" that never converts.

So here's the whole track. Ten resources, in the order you'd actually use them, taking you from your first call to reading the room and mapping every person who touches the decision. All free, all one click.

Work through them in order, or grab the two you need before your next call.

  1. Running discovery without sounding like a survey → The fix for calls that feel like an interrogation. How to ask real questions that get real answers.

  2. The Discovery Question Bank → The questions themselves. Steal them, adapt them, walk into your next call with sharper ones.

  3. MEDDPICC: Eight Questions Per Letter → The qualification framework, broken down into the exact questions that fill in each letter.

  4. Which Qualification Framework, And When → MEDDPICC, SPICED, BANT: which one fits your deal, and when to switch between them.

  5. SPICED, And The Lines That Join It Up → The framework, plus the connective tissue most reps miss between each stage.

  6. The Discovery Runsheet: Thirty Minutes → A minute-by-minute plan for a 30-minute call, so you never wing it again.

  7. The Champion Test: Ten Checks → Ten ways to tell if your champion will actually fight for you, or just keep taking your calls.

  8. The Buyer Signals Card → What to listen for that tells you the deal is real, or dying, while you're still on the call.

  9. The Disqualification Card → The tells that mean you should walk, so you stop pouring hours into deals that were never going to close.

  10. The Buying Committee Map → Everyone who touches the decision, and how to find the people you haven't met yet.

Whatever call you've got booked this week, one of these ten makes it sharper. Grab it before you dial in.

Go deeper

Free resources on this topic

Hand-picked from the library — no cost, no gate beyond a free account.

Browse the whole library →