SPICED, And The Lines That Join It Up
SPICED structured the way a conversation actually runs, with the questions for each letter and the answer that means you can move on. Built for founders and reps selling something the buyer has not bought before.
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SPICED, And The Lines That Join It Up
What's inside
- Situation, Pain, Impact, Critical event, Decision: questions for each, in order
- What "move on with" looks like for every letter, so you know when a section is done
- The transition lines that join one letter to the next without a gear change
- Why SPICED suits a first-time purchase better than a competitive replacement
- The letter most people skip, and the deals it quietly kills
What sellers & sales leaders are saying
"The saying goes that the first task of any new sales leader is to build the playbook. Matt does this for you in this astonishing collection of go-to-market business critical playbook of intelligence, bound up like a single pane of glass that is easy to consume. This is an incredible asset for any sales leader looking to make waves. Highly recommended."
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