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Why your "personalised" cold email still gets deleted
Why your "personalised" cold email still gets deleted
Mentioning their funding round used to feel personal. Now every AI tool does it in one click, so it reads as automated. Here's what still lands.
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Five years ago, mentioning a prospect's recent funding round in line one felt like a personal touch. It told them you'd done your homework. Today, every AI tool on the market does exactly that, automatically, for thousands of prospects at once. So the move that used to signal effort now signals the opposite. It reads as a machine.
That's the shift almost nobody has adjusted to, and it's why your open rates hold up while your replies quietly die.
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