New Sales Resources

We've added five new resources to the platform. Every one is a free PDF, so grab whichever fits the situation you're in, whether that's defusing objections, handling procurement, getting a deal over the line, or hiring your next SDR or AE.

Here's what's inside each one.

Defusing the Objections That Land at Signature

You've done the work and the deal stalls at the finish line. This diagnoses why late objections land and how to stay in control when they do.

• The three roots of a late stall, with the fix for each
• Five word-for-word lines to borrow the moment an objection lands

Handling Procurement Without Giving Away the Deal

Procurement is paid to take value off you. This is the playbook they run, so you keep the price and terms you already sold.

• The five standard buyer plays and how to spot each one
• How to trade instead of concede, with language to re-anchor on value

A Verbal Yes Is Not Signed

The buyer said yes. The deal still isn't done. This closes the gap between a verbal commitment and a signature so you stop losing won deals in the last five percent.

• A six-point checklist to clear before you mark it Closed Won
• A recap script to own the close instead of waiting to be closed

The SDR Hiring Guide: Hire For Mindset, Test For Skill

For hiring when candidates have little track record to go on. This tells you what to screen for and how to actually test it.

• Six interview stages and what each one is genuinely capable of testing
• A live exercise that shows coachability in ten minutes

The AE Hiring Guide: Six Stages, Run The Same Way Every Time

A complete AE process built for founder-led hiring, with no recruiter behind you. Run it the same way every time.

• Scorecards for each stage, plus the comp and ramp conversation most people skip
• The disqualifiers worth honouring even when you're desperate