Get every rep booking 20 SQLs a month
The definition, ICP gate, data layer and sequence that make 20 accepted SQLs per rep a repeatable number, not a good month.
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Get every rep booking 20 SQLs a month
Jonathan has had an extensive career in new business sales and sales leadership. He has co-founded a few businesses himself and knows how to do founder-led sales and build a team that delivers. He has experience as Head of New Business Sales at Intercom, Head of Sales at Lattice, and now leads go-to-market at Eleven Labs, one of the fastest-growing AI organizations on the planet.
Connect with Jonathan on LinkedInWhat's inside
- A strict SQL definition that only counts on AE acceptance
- The four-lane ICP gate for a product that sells to almost anyone
- A two-layer sourcing process: Sales Navigator discovery then a Clay data layer
- A six-step multichannel sequence that branches on behaviour
- The deliverability habits and benchmarks his team runs to
- Five moves you can run this week with no budget
What sellers & sales leaders are saying
"The saying goes that the first task of any new sales leader is to build the playbook. Matt does this for you in this astonishing collection of go-to-market business critical playbook of intelligence, bound up like a single pane of glass that is easy to consume. This is an incredible asset for any sales leader looking to make waves. Highly recommended."