Founder-Led Sales: Entry and Exit Criteria
A dense single page: what has to be true to enter each of the six phases of founder-led sales, and what has to be true to leave. The companion sheet to the full playbook, built to be pinned up.
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Founder-Led Sales: Entry and Exit Criteria
What's inside
- Entry and exit criteria for all six phases, side by side on one page
- The question to ask yourself at each gate, in plain words
- What each phase produces that the next one depends on
- The commonest premature exit, phase by phase
What sellers & sales leaders are saying
"The saying goes that the first task of any new sales leader is to build the playbook. Matt does this for you in this astonishing collection of go-to-market business critical playbook of intelligence, bound up like a single pane of glass that is easy to consume. This is an incredible asset for any sales leader looking to make waves. Highly recommended."
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